Are you creating a media kit to impress brands and secure partnerships as an Instagram, TikTok, YouTube, or Snapchat creator? Understanding the key statistics that brands expect to see is crucial to making your media kit stand out and get noticed.
Contents
Audience Insights: The Cornerstone Statistics
Brands partner with creators because of their unique and appealing audiences. Clearly showcasing audience demographics in your media kit will highlight who exactly your content reaches and increases your appeal to potential partners.
- Tip: Include Age range, Gender split, and Location breakdown to paint a clear, concise picture.
- Example: “70% Female, Aged 18-25, primarily from the US, Canada, and UK.”
Engagement Metrics That Brands Value Most
Brands prioritize creators who consistently generate high engagement rates, as this demonstrates the authentic connection you have with your audience. Clearly stating your engagement statistics helps brands understand your influence.
- Tip: Include Engagement Rate (%), Likes, Comments, Shares, and Saves per post.
- Example: “Average post engagement rate: 4.5%, Average Comments per post: 250.”
Growth Statistics: Demonstrating Your Potential
Brands want forward-thinking partnerships with creators who show promising growth. Including recent growth statistics helps convince brands that your channel is a worthwhile investment.
- Tip: Highlight your follower growth rate, peak growth periods, and milestones you recently achieved.
- Example: “30% follower growth over the past quarter, reaching 50k followers milestone.”
Key Content Performance Indicators
Showcase how specific styles or formats of your posts perform. Brands appreciate insights into what type of content resonates most with your audience—be it reels, photos, stories, or sponsored posts.
- Tip: Specify average reach and impressions per content type or highlight top-performing content categories.
- Example: “Instagram Reels average reach: 100k, YouTube tutorials average views: 25k.”
Conclusion
In summary, when including statistics in your media kit, clearly showcase:
- Audience demographics — age, gender, locations
- Strong engagement metrics — likes, comments, saves, engagement rate
- Growth insights — recent follower growth, milestones
- Content performance — types of posts with best results
Carefully curating these statistics ensures your media kit clearly communicates value and maximizes your appeal to potential brand partners.
For more helpful tutorials to craft the perfect media kit, visit https://mediakits.app/category/creator-media-kit-tutorials/
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